The Nub Consultancy
Why the
Nub Consultancy?
I picked the name because the consultancy I wanted to run would be about getting to the nub of the problem faster. Making complex things simple. Reframing the problem so that the solution becomes obvious to everyone. I work mostly for brands, but also agencies, charities and anyone else that has a problem that needs solving ...
the nuttier the better.
Contact Me
What people say about our briefing courses
A perfectly pitched course, great at bringing people in, but also at holding the room. Very knowledgeable, engaging and personable. Would definitely recommend the course”
Tesco
John's training has changed the way I will respond to briefs written by my team to make sure there are true Audi briefs.
Audi UK
“Really enjoyed it. Great way to spend a few hours and nicely inspiring to go and write better briefs. Some easy to apply techniques shared and John was a really great leader of the session. Good mixture of being taught and asked to contribute”
Barclays Bank
What we do
to solve nuttier problems
Training
Better Briefing
How to improve the brief that a marketer delivers to an agency or internal department. As the the Official Trainer for ISBA I can deliver training through them or direct. Training most of the top UK advertisers in briefing their agencies or internal departments. International clients also welcome.
Brand Consultancy
Strategy, Insight, Clarity
Solving brand problems, positioning, naming, consumer insights and research. Skills audit to build teams for the future. I start with the defining the problem, before defining the task.
Creative Thinking
Everyone can learn the think creatively
How you think is a trainable skill. I teach people to think more creatively. This is not about the creative product but about how to think differently. This not just about marketing but about your approach to any aspect of life.